How to Market Your Dental Implant Business

September 6, 2018

Dental implants are a huge leap forward in the field of dentistry, but many patients don’t know they exist. Or if they do, they don’t know the benefits that a dental implant could bring to their oral health and aesthetic appearance. If you’re just beginning to offer dental implantation at your practice, it’s time to market your services. You can quickly and easily reach a large number of people by utilizing both online and traditional marketing techniques.

It may seem like a huge undertaking, but here are some simple steps that could increase your online presence and bring more patients to your practice.

Utilize Your Contacts

No matter how long your practice has been in business, you’re sure to have a variety of professional contacts. They could be other local dentists or your own staff and patients. Depending on who your contacts are, there are different ways you can utilize them to promote your new dental implant business. Here’s the breakdown:

• Local dentists: If you were providing all the same services, these fellow business people would be considered your competition. However, if there’s a fellow practitioner who does not offer dental implants, you can create a relationship where they refer their patients to you. Although you can reach these dentists online or through a mail campaign, don’t forget to be personal. Set up meeting times and make a positive in-person impression.
• Your staff: Ensure that your staff understands the new aspects of the business fully as they relate to dental implants. These individuals are your first line when it comes to patient relationships, so it’s important that they can speak intelligently on the topic. They must also be prepared when your marketing brings in new patients. They’ll have to be ready to give every patient — whether on the phone or in person — an exceptional experience to create positive word of mouth.
• Your patients: You can be sure that potential patients will be researching you online before they even walk through the door. With platforms like Yelp and other review sites, their judgment is based on a few sentences from your current patients. Be sure to urge your loyal patients to leave their thoughts on these sites. You could even have them write a testimonial for your website.

Create Patient Personas

Who are the people most likely to utilize your dental implantation services? It’s important to know the answer to that question. By taking a closer look at the demographics of your patients, you can create unique marketing strategies that appeal specifically to them. This plan may include older patients who have lost their teeth over time or those who have suffered some sort of trauma and lost their teeth as a result. The more specific you can get the better. Then you’ll know the answers to the following:

• What do they hope dental implants will do for them?
• What’s preventing them from moving forward with dental implants?

Your marketing should specifically address these questions.

Promote Implant Materials

Patients want to know that they’re entrusting their mouth to an industry expert. Even if you’re just starting out, it’s essential that you have the best dental implant system available. When you choose Hiossen® Implants, both you and your patients can rest assured that they’re receiving quality implant products that have been rigorously tested to ensure the highest safety standards.

With Hiossen on your side, your practice will continue to grow and thrive as we keep you up-to-date on the latest advances in implantology and cutting-edge techniques. To find out more about the variety of products and services that we offer, contact us today or find one of our representatives in your area.